A little less "ow"; but it all depends on the weight of the cartridge. A 30/06 shooting a 180 gr. has about the same "ow" as a .280 (7mm) pushing out a 165 gr. Keeping all factory loads; the 30/06 shooting a 220 gr cartridge definately has more "ow" than the .280. Balistics tables. Bottom line: Only your shoulder knows. These guys are pretty close. My personal favorite is the .270 Winchester. All kinds of factory loads for different scenerios. The"ow" is manageable.