The plain truth is that there isn't much money to be made by the manufactures that make .22 ammo, and production has not kept up with demand. We have many more shooters today than we did 10 years ago, and many more .22 rifles, and hand guns on the market. Most stores, and LGS's, have raised the price on .22 ammo to around $.10 per bullet, and higher. It's almost as cheap to shoot .223, or 7.62X39. I firmly believe that this is the new norm. I don't think we will be seeing a lot of .22 ammo on the shelves until the manufacturers raise the price to $.15 a bullet, or higher. Supply, and demand. The supply won't meet the demand until the manufacturers start to make a profit that makes new plants affordable. Or every body stops shooting .22's! It doesn't matter who is buy this ammo, or for what reason.