I have tried to tell them over and over Josh. You can lead a horse to water.....the pioneer that sells for a grand is better built than just about any name brand safe that cost a grand more. Check the steel thickness, the lock bolt thickness and the number of lock bolts, the fire rating and also look at whether the safe you are buying has external or internal hinges. I have done the homework. You can buy a name brand safe for the same price, but I guarantee you it will not be built as well. There may be an exception here or there, but I have yet to see it. The one selling for a grand has 1/8 solid steel plate body and 1/4 solid plate steel door. Most of the competitors safes in the same price range are 12ga steel.Forget the brand names. When you compare build to build, the safes Double D posted would cost $500+ more if they had a "Liberty" or "Cannon" or whatever painted on the front. They are the best value I've ever seen.