Of course quality, reliability, accuracy, comfortable grip, etc are all very important when choosing a firearm. But how much weight do you put into looks? I have to admit, it's a big factor with me. I've passed on some Ruger and all Glock models because I don't like the way they look. Is that a bad thing? I still go for quality, reliability, accuracy, comfortable grip and have that in my Springfield and Smith and Wesson semiautos. I have to admit looks did factor into my decision. Does it matter to you?